Whilst it might not necessarily be known as an economic powerhouse, the wonderful county of Surrey still has a number of thriving businesses. From cafés and restaurants, to offices, care homes and car showrooms – and in areas like Guildford, Woking, Godalming and Farnham – canny businesspeople are starting and building up their own companies all over the place.
In business, more than most other areas of life, everybody is looking to get any edge they possibly can. That edge can often be the difference between you lagging behind your competitors, and zooming straight past them.
There are many ways of getting this edge, and one of the most common is to cut costs wherever possible, and minimize your outlay. We get why business owners do this, but we have to say that sometimes, you can go too far and end up cutting things that could actually have proven cost-effective. After all, that famous phrase – “you have to spend money to make money” – has stood the test of time for a reason.
We think one of the big mistakes these cost-cutting businesspeople make is to reduce the frequency of their window cleaning. Yes, Integrity Window Cleaning are – obviously – a window cleaning company, so you may think we’re a little biased here, but hear us out!
It all comes down to first impressions. Wherever you’re based in Surrey – whether it be West Horsely, Send, Ripley or Knaphill – they really do count; those split-seconds in which a new customer or client sizes up your business, and instantly either takes a liking to it, or takes against it.
The first thing these people will see regarding your business – likely before they’ve met you, or your employees – will be the exterior of your premises. This is your make-or-break moment! Lovely, clean windows instantly give a great impression: that you take care of your business, and that you’re a professional outfit. If you’re running something like a café or restaurant, it makes prospective customers view your premises as a hygienic and pleasant place in which to spend time.
Of course, dirty windows project the complete opposite impression. Clients to your office will automatically view you with skepticism, as someone who apparently doesn’t care enough to look after their work environment; it’s not exactly the most professional look. Likewise, hungry or thirsty people looking for a nice place to refresh themselves are going to skip straight over somewhere that looks dirty and unpleasant, in favour of another establishment that looks nice and clean.
Over time, these make-or-break moments add up significantly. One customer passing over your restaurant isn’t a massive deal, but when one hundred people do it, you’re costing yourself a sizeable sum. That’s why regular window cleaning – whilst it might seem like an easy target – should absolutely, definitively not be the first thing to chop when you’re cutting costs.
Here at Integrity Window Cleaning, we’ve been lucky enough to work with smart businesspeople for over a decade, who recognize that this is the case. And guess what? The ones who put the time, effort and money into maintaining great-looking premises, are the ones who tend to stay in business for a long time, just as we’ve managed to do!
To organize a safe, effective and customer-friendly window cleaning service for your business, get in touch with Integrity Window Cleaning now. To do so, you can message us through our website here, or call us on 07917 644048 or 01483 459774.